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Improve your small business website traffic using Google’s free tools

Have you have spent time creating the perfect website for your small business, but aren’t seeing an increase in sales? You’re not alone!

Previously, we have investigated how essential e-commerce is for small businesses. By selling online, you increase both your customer base and potential for sales and profit.

However, large companies with big budgets can dominate the all-important first page of Google. It can be frustrating to build a small business website, and then suffer slow sales due to low search engine rankings.

Making sure your small business website has good online visibility may seem impossible. Follow our advice, and watch your search engine rankings and sales increase!

 

Improve your “Google My Business” profile

If you haven’t claimed your business profile on Google, what are you waiting for? Every time somebody searches for your company, Google will display handy information about your company on the search screen.

This information can include your address and opening hours, however recent updates means that you can now include posts too. You can post special offers, with direct links through to products on sale. This can help to improve on-page conversions for the products you select.

Your business profile also displays the number of Google reviews your company has. This is great to help encourage customers to shop, but these evaluations also affect your local search rankings. According to research, online reviews count for around 10% of Google’s search ranking algorithms. Make sure you keep on top of negative reviews, and consistently ask for positive ones, to keep your company boosted.

 

Carry out keyword research

If you’ve followed our marketing tips blog, you may already be frequently posting blogs and news articles on your small business website. Boost their visibility and success by using relevant keywords to improve your SEO.

Free tools, such as Google’s Keyword Planner, allow you to discover popular keywords that are relevant to your company. Use these in your online content, and over time you will notice your search engine rankings improve.

You can also access Google Trends, which shows you the popularity of certain keywords over time. Post about keywords when they are trending, and you’ll reach a larger audience looking to read blogs like yours.

 

Try your first PPC campaign

Are you in a niche market, but still find that competitors rank higher than you? A PPC campaign is a great way to increase traffic to your small business website. PPC stands for ‘Pay Per Click’, meaning that you’ll have to spend some money to see results. Start small; choose a relevant keyword with a low competition score (you can find this information on Keyword Planner). Create an eye-catching advert, and consider linking it to a dedicated landing page.

If you begin with a small budget, you’ll be able to test the water while refining your advert. Over a few weeks, see what variation gets the most clicks and conversions. When you’ve got your advert nailed, create other campaigns for different keywords. Before you know it, your website will be receiving lots more traffic than normal!

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