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As Valentine’s Day is nearly upon us, we’ve put together these five tips to help spread the love to your customers and boost Valentines sales in the process! Florists, beauty spas and jewellers aren’t the only retailers who can benefit from a boost in sales in the lead up to 14th February, you can apply our tips to any type of business.
Run a competition
You can host a fun competition on social media that engages your followers and gets them involved, without the need for a large budget. Asking your followers to participate by liking your page, posting photos or using hashtags with a discount or prize at the end is a fun and exciting way to get your content seen and spread the word about your products and services.
Make sure you research the rules and guidelines around running competitions on specific social media platforms before you start.
You can make use of so many online platforms to advertise your products in the lead up to Valentine’s Day this year. Some cost effective (sometimes even free!), yet powerful options are to embrace social media, include a blog on your website, create a YouTube channel, and even join a relevant online community to promote your services. If you have allocated a budget for advertising, try sponsoring your posts on Facebook to increase their reach, or run a Google AdWords campaign to attract people who are already searching for the type of products you sell. Make use of Valentines related keywords to attract the right kind of visitors to your website to boost Valentines sales.
Be creative with your website
Incorporating a Valentines theme into your website page designs is a great way to engage your visitors when they are browsing your site. If you have a retail outlet, you can also incorporate the theme into your interior design. Valentine’s Day doesn’t have to be all hearts and flowers, if you do want to think outside the box and create something new, this is an ideal opportunity!
Special offers / bundle deals
Think about offering your customers something special this month, perhaps a one-off unique purchase that can be personalised or engraved. Make sure you let your customers know that these products are available for a limited time only to create a sense of urgency and maximise sales. You can also create “bundle deals” with your most popular products to make it easier for your customers to buy. Consider offering a gift wrapping service as an optional extra for Valentines purchases.
If it’s suitable, for example, if you own a pub or restaurant, you could host themed nights such as a cheese and wine night, couples quiz or movie night. Other types of businesses can provide themed entertainment by giving their customers free giveaways such as chocolates or sweets, samples or even discount vouchers for their next purchase.
If your business needs a cash flow boost to help you maximise Valentines sales, why not talk to one of our friendly advisors to see how much you can raise? Contact us on 0800 3777 402 or visit www.quickcapital.co.uk