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One of the biggest shopping days of the year, Black Friday, is fast approaching. The big day of discounts attracts customers in-store and online to grab the biggest deals of the festive period. For smaller businesses, it can be hard to compete with bigger brands as they will have much bigger budgets for their Black Friday promotions.
Have you done everything you can to make sure your business is fully prepared for the Black Friday rush? We have put together our top Black Friday promotions to help your small business stand out from the crowd!
Black Friday falls just a couple of days before Cyber Monday, so if you have an ecommerce site you can make your offers exclusive for each day. Make it clear to your customers that any of your Black Friday promotions won’t be available on Monday, so they need to grab the deals while they can!
Many shoppers will be put off by standing in line for sale items in larger stores so you can use your small business as an advantage. Offer a free festive drink or snack for your customers to enjoy whilst they browse around your business. You don’t have to break the bank for this, you can simply provide a big batch of hot chocolate and gingerbread, the smell alone could attract potential customers!
You can use this opportunity to launch a new product and create a festive bundle offer. If you have old stock that needs to be sold, you can combine this with a new product to create a bundle. This can help to boost sales as your customers will feel as though they are getting more for their money but you will be increasing sales by selling old stock.
You don’t need a big budget to promote on social media, you can post organically or with paid advertisements. Facebook allows you to target people who are similar to your current audience, this means the people you are targeting are a lot more likely to engage with your posts. You can also use social media for inspiration, by searching for Black Friday tags you can see what gets your customers excited and integrate some of these ideas to your business.
Your footfall will be higher throughout the weekend so need to make sure your customer service doesn't suffer. Hiring seasonal staff can help to avoid your employees being too busy to provide the highest level of customer service. The rush of people will attract new customers so you will want to leave a lasting impression for your business.
A flexible cash flow boost can help to relieve the stress of the festive period and help to make your Black Friday promotions stand out from the crowd. Get in contact with one of our advisors to find out how we can help boost your festive sales.